Women in Sweden and Norway use fashion to fight off the feelings of depression and listlessness that can come from very dark, cold days – Dr Martha Beck
Nordic style is easy to wear – and can even cheer us up, say its fans. As Copenhagen Fashion Week approaches, we explore the fun, functional Scandi-girl style movement.
Women in Sweden and Norway use fashion to fight off the feelings of depression and listlessness that can come from very dark, cold days – Dr Martha Beck
One bright morning last autumn, a swarm of photographers crammed on to a narrow pavement. As their shutters clicked, a street-style parade passed by: Chanel bags swinging across shredded jeans jackets, sheer ballet tutus paired with shiny spike heels, menswear-inspired suits embroidered with tiny beaded strawberries. Top models like Paloma Elsesser and TikTok stars like Maya Stepper came through; Pamela Anderson strolled by in a crisp white shirt and ivory slacks.
The scene was on a par with what you'd see in street-style hubs like Milan, New York and Paris. But this was happening in Copenhagen, a city with a population that's just 10% of London's, and better known for its Little Mermaid statue than its fashion chops. How did this teeny Nordic city become the new epicentre of cool?
